| CMJL, which is wholly-owned subsidiary of CM, went public in Hong Kong and New York Stock Exchanges. CMJL was founded on August 12, 1999, and officially launched on September 9, 1999 . After it went public in July 2004 it changed its name to CMJL.With the slowdown of the domestic and international economic development, a series of major events such as the restructuring of the telecommunications, and the issuance of 3G license, CMJL is facing major changes in the market pattern. in the new situation, the development of value-added business which will play an increasingly and important role to the CMJL ,is becoming the main areas of competition to CMJL.Although the development of telecommunication services has gradually entered the phase of the entire business operations, the field of mobile is still the main battlefield of competition, and the focus is on the value-added services, which we should pay attention to primary and secondary in carrying out the work. Homogenization of competitors is a major competitor, CMJL will pay much attention to market dynamics, and analysis the business strategies of all data and information in-depth .we will grasp the principle of competition, open mind, innovate and cooperate.Since CMJL set up its business operations expertise to the team in 2001, the growth of total value-added services revenue is more than 100%, which is from the original 2% to 19% ,and in the end of 2008,the total income is more than one billion Yuan. The products of value-added developed from the original single point-to-point messaging business to today's value-added voice, messaging, Internet, information, location, music, games, images, business and other types which are more than 50 species of 9 classes. The products of value-added which are fully deepened the work, life and entertainment of mobile users, meet the personalized, multi-angle of the consumer demand, and comprehensively promote the development strategy of'mobile information expert'.The development of value-added services and differs from the homogenized service of voice. There are many stages of the blue ocean market. The key points of how to seize the user is'fast, good, new', that is, those who can quickly provide users with better experience, new business will win customers and gain the competitive advantage. Value-added services need to be systematically promoted and focus on user experience. All kinds of technology will encounter the many of the issues of integrations of terminal and business when business is operating. Pure technological advantages can not form a complete business leader. With fostering strengths and circumvent weaknesses, CMJL will play a first mover advantage, through a comprehensive upgrade of the user experience to win the competition.Involved in broad areas of value-added services, with too long chain, can not be too dependent on the original experience. We must continuously expand horizons, enhance the accumulation of knowledge, and grasp the law of development of different business. CMJL will strength the marketing and operation of the key to the rational division and cooperation, realize the development of mobile value-added services breakthroughs by in-depth understanding of business through the industry chain, the user needs, and the grasp to the particular the characteristics and the ability of the team.According to the new strategy of CMJL to "mobile information expert", as the information services providers, value-added services is the core meaning and the important of the "Mobile Information Expert" .its strategic goal is to achieve the "Mobile Information Expert "leaps and bounds, and the core mission is to continue to meet and create demands of the customer. Value-added service has become the main driving force of CMJL revenue growth which can promote the development of the industrial chain.The ideas of the value-added business development of CMJL should be playing the first mover advantage in the original field, its brand advantage, as well as edge execution, stronger, bigger, more refined, deeper. In all business areas, actively respond by accurately grasping the customer demand .In the inferior state, we should be steady, accurate, practical and comprehensive. in the Internet area, we should grasp of the law of Internet development well, and the pace into the Internet step by step with scale advantage , as well as fast and finely .Mature products, scale products, growing products, reserving products should be promoted in phases. It is necessary for mature products to deepen the business operations, and the potential for continued growth. It is necessary for the scale of products to increase the scale of investment of resources to achieve rapid development. It is necessary for the growing of products to enhance the cultivation and market development, the formation of scale. It is necessary for reserving products to speed up the process of rapid development of the market.Under the condition of the current international financial crisis, telecommunications reorganization and the turbulent influence of the external environment, as well as the internal policy of the tariff policy of the headquarters to the SMS, GPRS services the development of value-added business meets a certain degree of difficulty. According to the requirements of the headquarter, from January 2009 the GPRS Standard charges will be reduced from 0.03 YUAN/KB to 0.01 YUAN/KB, and GPRS inter-provincial roaming clearing standard will be reduced from 0.002 YUAN/KB to 0.0005 YUAN/KB. From January 15, 2009 net charges between the standard point-to-point SMS will be reduced from 0.15 YUAN to 0.1 YUAN. From July 1, 2009 point-to-point message from inter-provincial wil be charged by 0.04 YUAN.To face the challenge and build new competitive advantages, CMJL must actively build a system of value-added business development, deepen the innovation mechanism products and build the whole system of business operations system, enhance the different ability of resource integration, improve customerized terminal capacity support, and optimize the mechanisms of the value-added business development and management in order to promote all-round value-added business development. In the next three years CMJL should focus on three types of products, to ensure the promotion of strategy products, to continue the promotion of the income-type products, and strive promotion of the public application-oriented products. At the same time, CMJL must strengthen the two modes: to strengthen the content of marketing and experiential marketing, and continue role of the existing channels at the same time, strengthen the integration of social resources, expand the marketing model of win-win cooperation. Finally CMJL will solid operating income target to achieve one goal.The next three years is the critical period of the restructuring of telecommunications, 3G license issuance and operation in English. In the situation of the current volatile economic the, as well as factors such as regulatory policy uncertainty to the telecommunications industry, the market competition will certainly be a difficult work. In this case, it is important to steady and sustainly develop the value-added services, which can play its role in driving revenue and customer stickiness.Focus on the future, CMJL will consider long-term development of value-added services. it has to work hard to concern new products, to try wireless advertising business operations , do a good job in the preparation of business promotion TD, and complete development tasks in 2009The next three years is a challenging period, when CMJL will play hard battle. We believe that we are able to complete development tasks by unity and cooperation. at the same time, we can laid a good foundation and protection to the long-term sustainable development of value-added services by adhering to promote the depth of operations and improving operational capabilities. |
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