The Development Of Trade Promotion Association In The Context Of Service-oriented Government Construction

Service-oriented government is an organic unity of "people-oriented government", "limited government", "high-efficient government" and "government under the Rule of Law". This is not only to perfect the government itself, but also lies in the integration of the strength of civil society organizations including trade promotion association in order to create a power, organic interactive structure between marketing and social development. Along with our socialist market economic system's further consummation, the property rights relations between China's government and enterprises is clearer than ever and the government no longer engages in the direct intervention on the development and operation of the industry. However, this also results in the lack of effective channels in the marketing and enterprise during the formulation and execution of the government's industry policy. As an important economic and social organizations of modern society and the market economy, trade promotion association plays a positive and important role in assisting the government in completed industry management, providing public services, standardizing trade, reflecting the social demands, resolving social contradictions, solving trade disputes, promoting economic development and many other respects. A sound mature industry association system is a best conjunction spot, for which the relation reconstruction between the government and the enterprises can be united organically; it is also the realistic basis and important prerequisite for the transformation of government's function and the service-oriented government. However, China is still in the Period of transition, new social system and economic system has not been totally established and matured. Especially; the civil society organizations, for which the trade promotion associations are the main force, its construction has not been formed with the standard. Therefore, for the problem of "the civil society and harmonious society reconstruction" and "service-oriented government construction", the studies on China's promotion association and its development trends are a new perspective. Based on the related theory of trade promotion association, this paper analyzes the status, characteristics, roles, experiences and difficulties of trade promotion association in China in the context of service-oriented government construction; then proposed some policy recommendations on how to develop trade promotion association in China's construction of the service-oriented government. The paper has some academic value and practical significance.