The Study On Resources Evaluation And Exploitation Tactics Of Ecotourism In Tumuji Natural Reserve

The eco-tourism was firstly proposed by Ceballas Lascurain in 1983, As a new tourism form, the eco-tourism has become a popular all over the world now. In our country, eco-tourism has aroused widespread concern and support since its introduction. It called on people to change the traditional form of tourism to eco-tourism.Tumuji natural reserve was founded in 1996, and became nation natural reserve in 2002. It is the only one natural reserve for protecting Great Bustard and their habitats in China. Reaearch on eco-tourism had not been developed now. A few of experts and scholars made some researchse on habitats, biodiversity, bird ecology etc., the materials provide valuable informatin for evaluation , research, and development of eco-tourism.In this paper, drawing on large amounts of data at home and abroad, analysis of tourism resource in Tumuji natural reserve is conducted, classifying tourism resources with the current classification method most recognizable, evaluating comprenhensively the tourism resources with application of analytic hierarchy process and fuzzy Mathematics, getting a score of 8.326762, which means tumuji nature reserve is an excellent rating, showing that Tumuji nature reserves deserves development.After determining the higher value of Tumuji natural reserve's eco-tourism development, situation of eco-tourism development is analyzed by SWOT. The interior strengths and weakness, the exterior threats and chances are also studied in this paper. On the basis of evaluation of the eco-tourism resources and the status quo analysis, a plan for Tumuji nature reserve is made, which devides the whole nature reserve into 8 scenery spots and corresponding tourists travel lines. At the end of the this paper, the eco-tourism marketing strategy is determined, constructive suggestions on eco-tourism development are also put forward.