The Study On Inventory Management Of Display Under The Environment Of Supply Chain

With the development of economic globalization and technological progress, buyers market has been formed, and the competition between enterprises has developed into to competition between whole supply chains. This paper focus on display products of LN Enterprise, the author study the inventory management issue from the perspective of supply chain management, find issues of inventory management by analyzing the current situation of LN Enterprise, then get the reason of these problems, provide optimized solution. Only enterprises with the ability to respond quickly to customer needs in order to develop its own core competitive power can survive in the fierce market competition and development. In recent years, inventory management system based on SCM shows obvious advantage in the aspects of reducing inventory cost and improving service level, it is becoming hotspot of study.In the paper, first the author introduce background, content, practicability of inventory management, present the current study status of inventory management under the environment of SCM, introduce the status of LN enterprise and list specialty of display products, the forecast planning process, then analyze the inventory management issues of LN display products. In the next place, analyze issue of display forecast, uncertainty of real needs and replenishment time, inventory control strategy, efficiency of information delivery, performance evaluation of inventory management. Last the paper brings forward optimized solution to solve all issue, the method to control bullwhip effect, to solve safety stock issues, optimized VMI strategy, the mode that send goods to customer directly, introduce 3PL, performance evaluation inventory management, It will hit the target that decrease inventory cost , improve the competitiveness of enterprise with the same customers service level.