Study On Development Pattern Of Animation Industry In China

The animation industry is regarded as sunrise industry in the 21st century. Governments attach much attention to the development of animation industry from politics,economy,culture aspect and so on.At present,the China's animation industry still faces many problems that make the construction of China's animation industry chain much more difficult.Under the guidance of the industry chain theory,this paper adopts comprehensively the approaches of documents and cases study.Firstly,the paper elaborates the industry development pattern and government policy of American, Japanese and Korean animation industry,assimilates and draws upon their technology and managerial experience.Secondly,the paper analyses the major link of China's animation industry chain as well as government policy.It points out the factors which affect the development of China's animation industry.Thirdly,on the basis of our comparative advantage in animation industry,this paper puts forward three patterns we can make use of during the development process of China's animation industry: fund-startup pattern,new-media-trend pattern,policy-guide pattern.As another important part,the paper also gives the government policies advice that suggests establishing one key link,two systems and two markets.