The Research On Industrial Tourism Resources' Value Assessment And Its Development Model And Strategy

Industrial tourism began at 1950's in France, while in China, it developed from 1990's. The research on industrial tourism is a new research field in China, so many theories are not mature and behind the development of practice. Now, industrial tourism is developing rapidly, and the exploitage of industrial tourism becomes an important factor which affects the sustainable development of city's tourism, so it's necessary to enhance the research on industrial tourism.Researches on industrial tourism from abroad focus on the industrial heritage tourism, including the cause, product types, development models and the impact on the promotion of an area. While researches in China focus on the production sights of industrial organizations, including the concept, meaning, characteristics, development condition, models and strategy of industrial tourism, as well as the program design and the tourism exploiture of an industrial city.Industrial tourism is a special tourism witch can attract visitors through the exploiture of the resources related to industry, achieve economic benefit, social benefit and ecological benefit, and have all the features of knowledge, sightseeing and leisure. It includes industrial heritage tourism, industrial project sightseeing tourism and industrial organization sightseeing tourism. Its characteristics are anaclisis, hard to imitate, multiple benefits, etc. Industrial tourism rescources include industrial heritages, projects and organizations that can be exploited into tourism products, have the features of reachability, outstanding theme characteristic, high taste and utilization in many ways.The values of industrial tourism resources include factor valus, exploiture values and environmental factors. Choose the indexes according to the value composition of industrial tourism resources, combined with the features of industrial tourism resources, build the value assessment system of industrial tourism resources adopting analytic hierarchy process (AHP), and then assess the values of Qingdao industrial tourism rescources.Exploit industrial tourism according to the follow principles: market mechanism combined with government management, exploiture on a reasonable scale and time, originality combined with safety, on the basis of five theories: the Tourism System Theory, the Location Theory, the Industrial Structure Evolution Theory, the Life Cycle Theory of Tourist Site and the Sustainable Development Theory. Development models include enterprise production flow model, sight model, science and technology model, art and culture model, etc.The advantages of exploiting industrial tourism in Qingdao are as follow: good position and communication; perfect infrastructure; rapid development of tourism; satisfied development situation of industrial tourism; support of government.The dis advantages are: the integrated tourism image is not distinct, the strength of publicity is not enough, the enthusiasm of the organization to develop the industrial tourism is not strong, and the problem about personnel training. Labor redundance led by economic crisis,as well as profound excavation needed by tourism resources because of the singleness of tourism product bring some opportunities to industrial tourism development in Qingdao. Meanwhile, there are also some threats caused by market competition and the increase of visitors'tastes and requirements. According to the problems on the development of Qingdao industrial tourism, the author puts forward 8 suggestions about how to develop Qingdao industrial tourism: first, upgrade Qingdao industrial tourism products by means of culture; second, make a reasonable price in accordance with market discipline; third, pay attention to market research and enhance the promotion; fouth, publicize through numerous channels; fifth, accelerate the education of talents, innovate the personnel machanism; sixth, subdivide the target market further; seventh, make an industrial tourism city brand through the combination of enterprises; eighth, pay attention to the development of industrial heritage tourism in Qingdao.