Study On The Development Of Qingdao Industrial Tourism From The Perspective Of Industry Convergence

With the degree deepening of China’s international, China’s tourism industry isfacing an urgent need to upgrade. Obviously the convergence of China’s tourismindustry is one of the major entry points to achieve its transformation and upgrading.During the tourism development, convergence phenomena appear day after day.Industry tourism is just one of them.Being one of the cities where most national established enterprises are gathered,further developing the industrial tourism based on the famous enterprises is not only adeep development for the famous brands in Qingdao, but also of the strategic movesto further forge Qingdao to become a famous city.Industrial tourism is a special tourism which can attract visitors through theexploiture of the resources related to industry, achieve economic benefit, socialbenefit and ecological benefit, and have all the features of knowledge, sightseeing andleisure. It mainly includes industrial heritage tourism and industrial organizationsightseeing tourism. Its characteristics are anaclisis, multiple benefits, etc. This studyis geographically based on Qingdao from the perspective of industry convergence. Ittakes the characteristics of industrial tourist market of Qingdao as the starting point,and tries to propose the new development path of Qingdao industrial tourism.It is divided into six sections.As the start of full text sections, introduction section is mainly discussed thebackground and the research significance of the paper. And furthermore confirms thefull-text’s research methods, ideas and technique route.The second section is about the related concepts and basic theoretical. The needfor research problems, the paper discussed several concepts, such as industryconvergence, industrial tourism and so on. Then the characteristics of industryconvergence, the characteristics and classification of industrial tourism are analyzed.Finally, the paper summarized the CHESS theoretical model, which is necessary to the study.The third section is a study on industry convergence of industrial tourism, whichmainly analyses the motivations, process and effects of industry convergence, thendraws conclusions. Market demand, technological innovation, competition andcooperative behavior of companies and government’s deregulation are the mainlymotivations of industrial tourism. The effects of industry convergence mainly includepromoting industry innovation and optimization, increasing market competitivenessand promoting economic integration.The fourth section is a study on the tourist market of Qingdao industrial tourism.It contains a lot of data based on questionnaires an on-the-pot investigation, which areanalyzed by computer. It puts forward the characteristics of industrial tourist marketand the problems.The fifth section puts forward suggestions about how to develop Qingdaoindustrial tourism: first, perfect the CHESS strategy of Qingdao industrial tourism;second, tighten up the government guidance; third, strengthen professionalmanagement; fourth, pay attention to joint development of other industries; fifth,accelerate the education of talents, innovate the personal mechanism.The sixth section is the paper’s concluding remarks, which mainly introduced themain results of this study and prospected the emphasis of the later research.