Study On The Development Of The Marine Tourism Industry In Qingdao From The Perspective Of Industrial Convergence

Tourism is one ofthe world’sfastest-growingemerging industries， known as the "sunriseindustry " by the attention of many countries and regions, at the same time,broughttangiblebenefits tomany countries. China ’s economic growth as one of the fastest growingcountries, tourism is very rapid economic growth, the impact is growing. Because ofthestrongassociationof tourism, tourism can not onlypromote the development ofthe transportindustry, but also to promote the development ofcatering,accommodation, entertainmentandconsumerindustries, the real estateof aregional tourismplay a catalytic role, so tourismisvery important. Marine tourismas animportant part of thetourism industry,along withthecoastaleconomy has entered aperiod ofstructuraladjustment and transformation, in therapiddevelopment,is also facinga lot ofproblems. Existing travel patterns and businessconditions can not meet the growing tourist demand, which direction and how to developplagued many tourism enterprises and industrial upgrading of enterprises.During this research, through induction, case analysis and theory with practice, on thedevelopment strategy of marine tourism to explain profound theories in simple languageresearch from the view of industrial convergence.In this paper, the status of thedevelopment of marine tourism in Qingdao were analyzed by five specific forms of marinetourism.. In the analysis of marine tourism industrialconvergence research of dynamicmechanism of the part, not all forms of marine tourism industry are analyzed, but focuseson the analysis of the cruise tourism, yacht tourism, leisure fishery, expedition travel andSea city tourism generated by the driving force, driving force and support force, laid thefoundation for the combination of theory and Practice for the following conclusions.Basedon the above analysis, summed up the problems of marine tourism in Qingdao.Thefourthchapter, the thesis through the SWOT analysis tool, the Qingdao marine tourism development opportunities, threats, advantages and disadvantages are summarized andanalyzed briefly.Based on this analysis,this paper analyzes obtained by induction Qingdao Marine tourismindustry integration strategy development,the yacht tourism for the development of the core,the cruise tourism and leisure fishery as the focus, and actively explore the developmentstrategies of marine researchtourismand the marine citytourism.