Studies Based On The Web C2C Electronic Commerce Pattern

Along with wide band Internet upsurge worldwide scale's in starting, the C2C electronic commerce pattern is being then rapid by its communication, the range of goods is rich, the transaction cost low status characteristic, drove the entire net to buy the market the expansion and the popular consumption idea transformation. The C2C electronic commerce pattern is relatively mature in the overseas development, was still the emergent industry in our country. At present aims at the C2C electronic commerce pattern the research topic mainly to concentrate in aspects and so on communication, platform construction, good faith mechanism, payment pattern. The communication research aspect, mainly includes to C2C aspect and so on communication way, information dissymmetry analyses, proposed such as the establishment real-time information interactive tool, implementation transaction information tracing assures measures and so on fund security. The platform construction aspect, mainly includes the C2C onstage website, the backstage management system management system and the database module design, makes every effort to establish more user-friendly, a safer network to trade the platform. The good faith mechanism research aspect, mainly includes the C2C net to buy the good faith security problem and the trust mechanism research, discusses through the establishment third party evaluation system, way guard transaction risks and so on implementation network solid famous system. The payment pattern research aspect, mainly includes the network third party payment system research, buys the fund security problem through the implementation third party fund supervision solution network..Commands troops as the domestic C2C electronic commerce pattern, washed the valuable net information, the good faith security, the payment pattern, the physical distribution and so on various aspects even creative to promote alternately has suited the Chinese web cam's operation way, these innovation spot became washes the valuable foothold domestic C2C net to buy the market the foundation, but washed the treasure has adopted since the establishment the free strategy has disrupted the easy interest original profit pattern thoroughly, endangers to the C2C profession, causes the C2C profession a prospective profit gloom. Although the current each big C2C website hits the free sign to anticipate that seeks for the foothold in the C2C competition, but in the long run, all free strategies are in drum up support for the later charge pattern..This article plans through the introduction internationally C2C electronic commerce pattern success, the comparison to wash the valuable net to develop the experience which and the existence question in the C2C pattern obtains, through the theoretical analysis and the empirical analysis union, the qualitative analysis and the quantitative analysis unifies, as well as the contradictory analysis method, how washes in the valuable net C2C pattern through the research to exist to gain, the round turns good faith,"zero risk"the payment and how to improve the physical distribution link's grade of service and so on four aspect questions, summarizes develops the question which the C2C pattern should pay attention, the synthesis present this area research present situation, obtains the solution and the measure. And from the circulation theory angle of view, the marketing study angle of view, as well as sociological angle of view many aspects has carried on the analysis to the C2C pattern, plans through to wash the valuable net success case the research, forms in one's mind thoroughly the C2C pattern development strategy, proposed the present C2C pattern needs to solve the question and the suggestion, promote our country electronic commerce to deepening, the specialization, the internationalization, the regionalizing development.