A Comparative Analysis And Evaluation Of The Competitiveness Of Dell And Lenovo

Over the past 10 years in the Personal Computer(PC) industry, competitions become more and more fierce and each PC maker is faced with the crisis of survival and development,therefore it is not so easy anymore to do business as before.Lenovo and Dell,as two famous PC makers in the industry,have their own strong competitive advantage.Even so,there is no still permanent winner in PC industry.Under this situation,it is especially important to study how to build and upgrade the value chain of PC makers and adopt the correct competitive strategy and build competitive advantage.Based on the past work experience in Dell and Lenovo,the author gathers relevant information and data,and then chooses the two PC makers as the research objective of this article.By analyzing their value chain and financial situation,the article further evaluates and explores their respective competitive advantage.And on the issue of how to build competitive advantage,the article provides Lenovo and Dell with policy and strategy recommendations.The full text is divided into four parts:Part 1:Overview of the Research.This part summarizes that under the background of fierce competition in the PC industry over the past 10 years,PC makers are facing severe challenges;and then this part points out the research subject,that is,to analyze and evaluate the competiveness of Lenovo and Dell.Part 2:Review of Literature.First of all,this part analyzes the features of "Consumer Economy" era and competition of PC industry;then,summarizes and comments US strategist Michael E.Porter's five forces model,competitive strategy and value chain theories,as well as US management thinker Michael Hammer's "Nine Issues".Part 3:Analysis and evaluation of the competitiveness of Dell and Lenovo.This part,firstly,introduces the developing courses of Lenovo and Dell; secondly,from the perspective of value chain,analyzes and evaluates the competitiveness of Dell and Lenovo;and then from the perspective that financial situation reflects competitiveness,analyzes comparatively their financial situation and competitiveness. Part 4:Conclusions and recommendations.This part evaluates comprehensively the competitiveness of Lenovo and Dell,and in the end, provides them with policy recommendations respectively.The analysis and research of this article shows that,in the era of rapid updates of business model and game rules,PC makers should have good command of the characteristics of consumer economy era and their own advantages and weakness;only persisting in learning,innovation and reform, and creating institutionalization and process for these ideas,to optimize and upgrade their own value chain system,can they succeed.