The Competitive Strategy Analysis Of Chinese Cell-phone Companies: Based On The Change Of Industrial Value-chain

Value-chains are not only existed between business unites within a company,but also appear between the upriver and downriver companies of the industrial train, industrial value-chain stands for the form of structure that industrial train creates value.Whit the industrial technology development and the change of consume structure,the value transfer between every part of industrial chain,the reassign of the value will finally lead to competitive advantage transfer between companies.So,the gain of strategy competitive should be depended on how to choose the competition part on the industrial train and set down suited competition strategy.Base on the viewpoint of industrial value train,and the analysis of the use of 3G technology,change of Chinese cell-phone industrial life cycle and customer value,the related industrial policies,as well as the industry attraction,market capacity and profit margin,the author finds out that Chinese cell-phone industrial value-chain is shifting from uprightness integration to landscape orientation.The value on the hardware of upriver is reducing,the manufacturer and the mobile companies can not be seen as leaders,and the software firms turn to be the most competitive part on the industrial chian.Therefore,different Chinese cell-phone companies should take advantages of their special resource,make the most use of software part to get value-add on the industrial chain.The upriver hardware companies should combine the original advantage with software ablility,the software firms should pay much more attention to the application files,the manufacturers should spend much R&D to the application programming,operation platform and the application files,the Customization Mode is also important to the mobile company.