Preliminary Exploration Of Characteristics And Operations Of 3G Cell Phone News Application

In face of the booming mobile internet and 3G cell phone media, the news media,3G application development industry, communication operators, government agencies and the main users-cell phone clients-have all manifested certain levels of responses and involvement. Building on such background, the paper conducts researches with different approaches e.g.3G cell phone news application communications and marketing etc and, in the exploration of operations of 3G cell phone news application, suggested the appropriate strategies for the operation development of media and development organizations in business, development and promotions. Thus it provides empirical research support for the development of 3G cell phone news application.Chapter 1 Introduction of this paper described the background, purposes and contents of the research; Chapter 2 recalls the development of cell phone media and its influence on people's reading habits; Chapter 3 analyzes the characteristics of 3G cell phone news application experiences; Chapter 4 analyzes the present situation of 3G cell phone news application operations on the basis of researches in Jiangsu region; Chapter 5,6 and 7 discuss in depth the operation development of business models of media organizations, development models of development organizations and promotion models of communication operators in eco-chain of 3G cell phone news application respectively and this part constitute the research focus of this paper; Chapter 8 elaborates on the government support for the environment of 3G cell phone news application development; lastly Chapter 9 summarizes the conclusions of the preliminary research on the characteristics of operations of 3G cell phone news application and the outlook of future development trends.