Fenghua Building A Well-known Tourist City At Home And Abroad Marketing Strategy Consider

As China's coastal open cities and excellent tourist city of Fenghua,tourism is very rich in resources,both at home and abroad have become the resource endowments,cultural connotation and environmental conditions,has a clear and unique competitive advantage.However,tourism,Fenghua achieved satisfactory performance was not enough,to a large extent or "Tickets for the economy",the lack of integrated effects.Modern service marketing idea is missing,scenic Product publicity and overall promotion of the lack of branding is one of the important reasons.For the current tourism industry,want a strong market competitiveness,we must in the product,do a good job on the image and article marketing.Fenghua construction at home and abroad to achieve a well-known tourist city strategic vision must be flexibility in the use of the concept of service marketing,integrated tourism resources,carefully planned and packaged products,creating demand,with consumers set up long-term,two-way interactive relationship,a good set up marketing planning model.In this paper,Fenghua building a well-known tourist city at home and thinking marketing strategy is divided into four parts.Fenghua first introduced the development of tourism and the construction of a well-known tourist city at home and abroad of the target,based on this leads to products(attractions landscape) has been basically determined by how to attract more tourists to the thinking,and then related to the integrated use of marketing theory,combined with Fenghua tourism reality,to focus on the construction of the Fenghua well-known tourist city at home and abroad of three marketing strategies and the design of two government policies,hope to be able to Fenghua building a well-known tourist city at home and abroad to do something positive to explore.