Study On Innovations Of Business Model For POTON Chain Operations

POTON auto parts industry is an early adopter of a chain operated by one of central cities in the country has 14 chain Direct branch, After five years of development, POTON in the auto parts industry has a definite influence, establishing a brand image, but as the market changes and business has been continuously deepened, POTON chain management business model can not meet the company's development needs, must be carried out business model innovation, to make greater POTON development.This paper attempts to through the business model theory, the analysis of chain operations POTON the basis of the problem on business model innovation POTON study put forward a business model for new and innovative ways. Based on newly positioning of object market of the POTON business model, POTON must be of the value chain business model of the procurement model, marketing model, logistics management, integrity services, financial management model, financing models and other two sub-model innovation, and carry out the integration of organic and efficient.In this paper, SWOT analysis, pointed out the chain POTON the strengths and weaknesses, the use of business model innovation theory, put forward a business model POTON innovative approach, with a view to POTON improve the current state of business played the role of practical guidance.