A Study On Marketing Development Strategy Of G Corporation In PV Products

Under the background of whole world conventional energy has tensed increasingly, the solar energy as a one of renewable clean green energy, it short appears increasingly that is reparable and replaceable to the conventional energy. Since this century, with enhancing of photovoltaic (PV) efficiency and reducing of PV module cost, its deal with products of solar energy supply electric power have changed gradually from high-end field application to every field of the national economy, its future prospects for development will favor. At present, the Chinese Enterprise is engaged in the solar energy PV product developing to be getting more and more, the market competition is also intense. Facing the current this market development's opportunity and the challenge, base on the environment of competition in the field of photovoltaic application in the western area, how grows strong, to maintain the competitive advantage, has become a question of many PV companies in the western area which faces together. The solution of this question is helpful for companies in the western area of China with similar enterprise to jump out the environment limitation, displaying own superiority, by small to great, goes out one to suit road of the enterprise long-term sustainable development. G Corporation took one specialized to be engaged in the solar energy photovoltaic supply electric power application products filed, as a developing company already to develop in the market survives for more than 10 years, this paper based on the concrete market analysis which from the present domestic PV industry macroscopic market as well as G Corporation located to obtain, in view of the G Corporation's concrete present situation and the competition situation, the question which faced from G Corporation obtains, carried on to the company product and the sale appraises, discovers the company the question which in the PV market, the product aspect possibly existed and proposes the corresponding solution and the corresponding market development strategy. This paper studies the content and proposed the solution will have certain value to the similar background middle and small scale PV enterprise in the west China as well as with G Corporation.