Development Strategy Of Huizhou Refinery Branch, CNOOC.

The oil refining project in Huizhou is vitally important to framework for CNOOC industries and with it to implement the "going out" strategy. In this paper, it is competitive project to improve the CNOOC's Refining & Chemical Company in the oil and chemical market, and will as a specific research background to enhance the overall development as a long-term strategy as the performance for CNOOC. To study the refining industry's largest base - Huizhou refinery projects, will building the world's top energy companies as important symbol of one of the refining company to complete the grand objective of the impact. With the project step by step, how to achieve a smooth healthy refining projects of sustainable development, risk-averse objectives. Huizhou refinery project put forward a topic that must be addressed.Papers from the Huizhou refinery project to start to analyse the business environment, SWOT theoretical method used to find out the Huizhou refinery project by the external environment facing the challenges and opportunities and internal strengths and weaknesses of the environment to find out in favor of the company will continue to carry forward the factors and to avoid detrimental to the company's factors (problems), for the next development strategy to adjust and provide a theoretical basis. In the project period, the overall strategy of the project is a very important research work; from the perspective of value chain analysis of the resources, markets, profits, anti-risk and the internationalization of the five aspects, Huizhou refinery project on the chain of the company efficient, low-cost and impact of constraints, as well as the ability to adapt to the new environment of intense competition in the market, steady economic development in the rapid development of a profit as soon as possible to find a breakthrough point; combination CNOOC's development strategic goals and business status, according to what we learned in theory to make some constructive implementation of development strategies, build their own suitable model of the company's development strategy, namely: a study of organizational culture strategy, core competence strategy and the continued ability to innovate strategies (problem solving). Finally, focusing on Huizhou refinery project to build three strategic design and implementation, and in further to implementation of improvement measures, work out management strategies. And the scientific concept of development under the guidance of Huizhou refinery project for the strategic management of research and analysis and the next to be the lack of research papers as a collection of the pen.