Merger And Acquisition Case Analysis Based On TCL Group

With 30 years of development after China's reform and opening up,there has been a number of well-known enterprises growing into a certain scale.Following after Japan and South Korea,they have started the international expansion and mergers and acquisitions towards their own international dreams,with representatives like TCL, Lenovo,Haier and Huawei.However,the Chinese enterprises in a M&A way to go out of the country in a short few years have experienced a wide range of difficulties and challenges.This essay from TCL Group,the well-known consumer electronics company, with its two M & A case studies,expatiated their course of restructuring by the method of comparison and induction,so as to find out the difficulties the two companies encountered along the way of M&A,as well as the elements of success and failures. These two cases are the main basis of this essay.This essay has three chapters.The first chapter is the introduction covering the concept of international mergers and acquisitions,the history,actuality and characteristics of international and China's M&A,and also the relevant elements which exerted influence over the M&A.It analyzed the motivation and difficulties of M&A of Chinese Enterprises.The second chapter is the body of the case study covering the background and motivation of the M&A and the problems arising in TCL Group's M&A cases.Chapter three is an analysis of the case study,mainly covering the background, significance and the research directons.It was based on the electronics industry trend analysis expatiating that international M&A had become an important way of 'going out'. Then,this chapter summarized the common elements brought by the M&A,in the hope to draw lessons for the Chinese enterprises which might tend towards internationalization in the way of M & A.There are opportunities and danger co-existing during the M&A.It will be possible to pull through only with sufficient pre-purchase preparation,a full range of assessment and throughly restructuring.The fourth chapter is the conclusion.