| Since Hammer and Paraharad published The Core Competence of theCorporation at the Harvard Business Review, the unique competence of a company, the core skills and strategies,the relationship between industry development and its performance have been becoming the lasting research focuses among the western world.During 20 years'open一door and reform,the tourism and hotel industry in China has witnessed a rapid development. Coming to the new century, the economic globalization is gearing up.Such major and happy events as China's entry into the WTO,Beijing's successful application of the 2008 Olympic Games,and Shanghai's successful application of the World Trade Exhibition in 2010 are determined to surge a new round investments in this industry. China's tourism and hotel industry, while embracing these opportunities,are also facing the big challenge and competition from international and mufti一national well known hotel groups。It is significant to have a correct understanding of the competence effective measures for its competitive of Chinese tourist hotel industry as well as to take promotion.Worry still, currently, such difficulties as repeated construction,surplus,heavy taxes,profit margin declining,exodus of employee,direct cost elevating etc.are also plaguing the industry. Thus,only by cultivating and promoting the hotel's core competence with their unique features can they keep sustained competitive edge.This paper brings forward ideas on the identification, cultivation and management of hotel's core competence.This paper consists of five chapters. The first chapter is on the background and significance; The second part is a brief to the competence theories is presented,in which includes the definition of core competence,its main contents; The third part of the hotel industry is operating status quo and development trends; Part IV of the hotel competitiveness evaluation analysis; Finally, the core competitiveness of China's hotel industry in the cultivation of ways. |
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