The Current Analysis And Countermeasure Thinking On Tobacco Enterprises' Merge & Integration In Our Country

It is a kind of behavior of following in the train of production and development of enterprises that enterprises merge;It is the companion living beings of the large-scale social production,the integration after merging is the effective way of improving the utilization efficiency of social resource,promote the important motive force of social progress especially.With the quickening of the process of integration of global economy, the tobacco industrial enterprise of our country should not merely face the domestic competition;face the challenges from tobacco glants of foreign countries.In recent years,the tobacco enterprises of our country have raised the merger taking running strong staple,enterprise's Jointly recombination,brand scale enlargement precisely as main content to combine,though merge,combine at present still in not moving forward steadlly,objective appraisal enterprise in recent years merge and effect that combine merge,summarize experience and method among them,its present situation of calm analysis and future orientation conscientiously, explore tobacco enterprise in the future merger combine way,to advance tobacco enterprise merge,combine further this,Improve enterprise's key competitiveness and keep the steady development of tobacco trade having important realistic meanings constantly.This text is based on the great background of tobacco trade development,study and analyze the tobacco industrial enterprise of our country after merge and recombination in terms of management,the depth integration needing to further carry on respects such as the resource,culture,manpower,brand and market,etc.Is the important subject faced at present,Improve the comprehensive strength of tobacco trade in the face of the desirability of the market competition in the future global range.Just because of this, this text focuses on the current situation exactly shut on the merger of the tobacco industrial enterprise of our country to analyze;use enterprises to merge the relevant theories combined and carry on the preliminary discussion to the basic model that tobacco industry combine.This thesis is divided into chapter six together,chapter one the introduction,do the simple introduction to background and meaning, domestic and international relevant theories research dynamic status, goal in research,method,this text innovation studied;Chapter two merge the whole rational theory to do to enterprises with the survey;Chapter three analyze foreign countries tobacco enterprise's current situation and development trend from the macroscoplcally aspect;Chapter four merge the current situation combined to the tobacco enterprises of our country with having subject problems to dissect;Chapter five merge the countermeasure combined to carry on the discussion to the tobacco enterprises of our country,attempt to construct and merge the mode frame combined;Chapter six the conclusion.This text thinking of research to set about from theoretical research,until development trend analysis discover the problems,look for law,put thinking in order to domestic and international tobacco enterprise current situation with future,probe into the tobacco enterprise's future merger integration mode in the future in our country,offer thinking and countermeasure of feasibility for development of the tobacco enterprises of our country.