| The market entry in civil aviation industry means that the factors temporarily out of this industry have the accesses to entry by various ways. The reformation process in China's civil aviation industry relatively lags behind other industries, and it is the objective demand to introduce competition to adapt the market development. In recent years, the high entry barriers of civil aviation industry are falling down slightly with the economy's fast growth and the influence of open market after China entering into WTO, there is a phenomenon that a great deal of capital enter into China's civil aviation market in the form of setting up airline companies, including single or united domestic investors, as well as joint venture. In the dissertation, the market structure and the competition behavior of enterprises are analyzed within the existent system of China's civil aviation industry, game theory as a research method and game behavior of every participant as a main clue are analyzed for researching game strategies of participants when potential entrants are on entering and the influence produced after entering in civil aviation industry, so the changes caused by kinds of capital's entering after deregulation in the market can be studied, and a systematic and dynamic study on market entry in China's civil aviation industry is made. |
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