The Research Of KT Electronics For Strategies In China

After 30-years rapid economic development,China has acquired a brilliant achievement.From 2005,especially,China began to show the great potential of turning from world factory into huge consumption market.In 2007,KT Electronics,as a leading global provider of engineered electronic components,announced its strategy goal for China Market in future 5 years, which aimed at turning corporate business in China from a big manufacturing base to a huge target market.This article has been written in the research of KT China Strategies based on the theories of Strategic Management.With the research of external environment,this article has analyzed the industry status and forecasted the future market volume.Through the study of internal organization assessment and core competencies,the various factors which could affect advantages and disadvantages of KT have been identified.After external and internal factor analysis,a strategic conversion of the company from product oriented to customer oriented has been disclosed.In addition,with the usage of qualitative and quantitative strategic analytical tools,this article showed how to match and determine the corporate strategies and competitive strategies of KT.A series of functional-level strategies have been given,such as organization integration,localization,supplier chain optimization and service business promotion.A Balance Scorecard was also implemented as a strategic tool for control and feedback.In the end,this article provided possible suggestions for future strategies of KT in China.