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An Analysis Of Competetion And Efficiency Of Software Outsourcing Cybermediary

Posted on:2010-05-26Degree:MasterType:Thesis
Country:ChinaCandidate:Z Q XiaoFull Text:PDF
GTID:2189360275970502Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Theoretically,the emergence of cybermediary provides a convenient, efficient and cost-effective way of business.Outsourcing also entitles enterprises to create more value by using external resources.In recent years, the software outsourcing cybermediaries have been developing rapidly.The basic theory of e-commerce and software outsourcing is described at first.Given the specialty of online software outsourcing transaction,the functionality,business model and value of software sourcing cybermediary are analyzed by comparing with the traditional one.According to the current classification,it comes to that the software sourcing cybermediary is a compound cybermediary.Then the competition strategy between software outsourcing cybermediaries from a perspective of competition in network economy is analyzed.After that a model based on the Game Theory is created to explore the software outsourcing process involved with cybermediaries.It is the nature of repeated game that forces the outsourcers and service providers to weigh the long-term and short-term payoff,which to some extent alleviate the software outsourcing in the process of asymmetric information. Subsequently,by reviewing the theory of efficiency,the transaction and information efficiency of software outsourcing cybermediary are analyzed from the perspective of efficiency.Finally by studying the cases of TopCoder,MyTino and Misuland,the strategy of developing and promoting software outsourcing cybermediary is discussed.
Keywords/Search Tags:software outsourcing cybermediary, intermediary efficiency, business model, competition strategy
PDF Full Text Request
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