| In recent years, the rapid development of software outsourcing industry. More and more companies to participate in the industry, from Europe and the United States, Japan and other developed countries to undertake software outsourcing development business. A company is a software outsourcing company, was established in1994in Beijing. After nearly a decade of development, the company became a thousand-scale software outsourcing company. A company has a rapid growth with the fierce competition in the industrial environment. It is necessary to analyze and research strategy. Then develop a strategy and corresponding measures.In this paper, we use PEST model to analysis the macro environment. We use Porter’s five forces model to analysis the industry’s environment. Then we know the external environment facing the company. China encourages the development of software outsourcing industry. The outsourcing market is large. It has rapid development and broad prospects. More intense competition in the industry, competition stronger opponents, the Currency of RMB rising labor costs.Through the value chain analysis, we know the company has good corporate culture, strong service capabilities, higher operational level, attention to training. But brand of A company is not know well, marketing is inadequate, the company is still small scale.Through SWOT analysis, the thesis conludes the company’s overall strategy and competitive strategy. For the strategy to be implement effectively, A’company should do the following:improve organizational structure, create a unique corporate culture, strengthen human resources system construction, maintain efficient operational capability, strengthen sales and marketing, provide differentiated services.This study will help establish the strategic awareness of company, foster the company’s core competitiveness. Conclusions of the study can provide some valuable strategies and measures for the same company in the software outsourcing industry to develop strategies. |
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