Validity Analysis Of E-marketing Business Model

E-Marketing is playing an important role in the enterprise's marketing budget. However, under the flourish and fierce of E-marketing's growth, many managers are thinking about a series of new problems bring by E-marketing, such as how to assess the effectiveness of E-marketing. With the development of E-marketing, the major problem the enterprise facing is how to set up a complete, effective assessment model for E-marketing to guide enterprise's E-marketing issues.In order to help managers solving the new questions when managers lay out the E-marketing plan, the author analyze the existing E-marketing model and propose Level fuzzy comprehensive evaluation model based on the combination of AHP model and Fuzzy Comprehensive Evaluation Model.There are five parts in this paper.Chapter I is an overall introduction of this paper. It introduces the background, status, significance, research methods of this article and its innovation. With such a simple introduction, the author helps readers having an overall understanding of E-marketing.Chapter II is the basic chapter of the paper. It mainly introduces on the existing model of E-marketing and has comparisons on cost, controllability, interaction, coverage, interactive, technology. Through this comparison, the author hopes that all the reader have an advanced acknowledgement of E-marketing and can be more rational, intellectual and professional when facing E-marketing issues.Chapter III is the very basic of this paper. In this chapter, the author analyzed all the factors impacting E-marketing result, and basis on this, classify the Evaluation index with companies' different purposes. Furthermore, chapter III is also a solid foundation for Chapter IV.Chapter IV is core of this article. The author proposes Level fuzzy comprehensive evaluation model based on the combination of AHP model and Fuzzy Comprehensive Evaluation Model. Hoping that, through this model, E-marketing evaluation will be more accurate.Chapter V validate Level fuzzy comprehensive evaluation model, by E-ad of a company.Chapter VI is a summary of this article. The author confirms the work, and proposes some improvements that need to be done in the future.