The Research On The Development Strategies Of Tea Culture Tourism In Rizhao

With the rapid development of economy in our country, tourism gradually become partof our life requirements, and the level of the demand of the tourism consumption is becomingmore and more high, has the characteristics of cultural tourism in the tourism market hasbecome more and more popular.Tea culture extensive and profound, our country has a long history, occupies animportant position in the international tea culture, had a profound impact, while the sun is theChinese tea culture with typical regional, sunshine green tea is known as "jiangbei first tea",though sun tea culture development started late, but rich in resources, excellent geographicallocation, rich resources of humanities, geography, tourism location advantage is obvious.Therefore, in this paper, the tea culture tourism development of shandong rizhao arediscussed in this paper. First briefly describes the selected topic background, researchsignificance of this topic, research framework, related concepts, research ideas and methods.Under this premise, this article on the management of "SWOT" analysis method, theadvantage of the object to be analyzed (Strengths, Weaknees (WeakneSSes), opportunity(opportunities and threats (--kyoui:) for comprehensive evaluation and analysis, finally cometo the conclusion that to rizhao in the tea culture tourism development present situation andproblem analysis, and to explore its causes.The most important part of the full text, and also,the most important part of the sun tea culture tourism development idea is putforward.Mainly from the following points: to establish a government-led, participatingdriving mechanism;Create the brand of international influence;Dig deep sunshine tea cultureconnotation;The organic combination of tea culture tourism and other culturaltourism;Improve the management and service level;More to the development of tea culturetourism projects and Settings.Of the final conclusion was carried out on the full text, this paper illustrates theexperience and thinking in the process of the whole research, and points out that may occurin the process of research and loopholes.