Innovation Of BestTone Business Model In Full-service Era

Internet and information technology not only have deeply affected people's daily life,but also have become an inspiration of business model innovation for many enterprises.In 2008,Ctrip,Inc.occupied 57%market share in online travel booking market.Tencent,Inc.has grown into the world's largest online community corporation which its annual revenue was over 1 billion dollars.The number of netizens in China is near 300 million and more than 75%of them using instant messaging tools. BestTone is one of the transformation businesses of China Telecom.It has grown very quickly,and its business model has acquired lots of praise since 2005.But there are still some questions in China Telecom.For example,could BestTone find its Blue Ocean when the industrial structure become more and more complex? Could telecom operators continuously keep their core position in information industry when the industrial border become more and more fuzzy? The internal and external operating environment of BestTone have changed a lot in the past two years.BestTone Information Services Ltd.was established in 2007.China Telecom bought CDMA assets from China Uniom and obtained 3G license.These changes bring opportunities and challenges for the development of BestTone,and provide the opportunity for business model innovation of it.Therefore,the author applied Wengjunyi's theoretical framework of Business Model Innovation in BestTone business model research.After analyzed the value activities of BestTone,I found the problem which its value support can not match its value propositon,and then made some improvements according to the problem. Finally,the author made some implementing suggestions in organization and culture reform,strategic alliance and marketing strategy.The research of BestTone business model will help improve its competitive ability and industrial status,and provide some reference and inspiration for China Telecom in transformation strategy.