The Study On The Development Of The Search Engine Market In China

In the globalization and informationization background,the internet industry has been developing rapidly.At present,search engine has become a typical case of "changing business with technology".At the same time,it has been changing itself. Now the application of search engine has formed a new media platform.During the process,its profit model has become clear and diversified.But search engine market in China also brings about new issues to the economy,law,management and other problems that couldn't be neglected,for instance,infringing upon personal privacy, infringement of copyright and internet fraud.This paper obtains from analysis of development situation,profit model, discipline and configuration of the search engine market in China.With SWOT method,the internal environment and external environment of the search engine market in China were analyzed systematically.And on the basis of the analysis,puts forwards the future development suggestions of the search engine market in China: standardizing search engine market,establishing notary objective market order; further perfecting market segmentation,satisfying customers' demands;innovating profit model;search engine enterprises should integrate development;vigorously developing and introducing the talents of search engine;improving the legal supervision of the search engine market in China.Analyze development trend of the search engine market in China,and puts forward that integrated search,community search and mobile search will become the development trend of the search engine market in China.This paper presents the hope that through the study of the search engine market in China,some suggestions given by this paper could help the search engine market in China develop in a healthy,steady and sustained way.This paper is composed by six chapters.The first chapter summarizes the background and significance of the study,the related conceptions of search engine, research status of related literature on search engine and relevant theories summary. The second chapter analyzes the general situation of the search engine market in China.Development situation,profit model,discipline and configuration of the search engine market in China are detailed analyzed in the third chapter.Also the third chapter employs the SWOT method to analyze the internal and external factors that would affect the search engine market in China.The fourth chapter puts forwards the future development suggestions of the search engine market in China. The fifth chapter puts forward the development trend of the search engine market in China:integrated search,community search,mobile search.The sixth chapter is the conclusion including the contribution and the future research direction.