The Study Of Culture Cultivation Of The State-owned Petrochemical Enterprise

Domestic petrochemical industry is facing globalization with economy, integration with marketing, dynamic competition, swift and violent development of technology and the new environment after China's entry into WTO and coming into 21 century. China became a key market despoiled by international capital. The international competition among petrochemical enterprises is deepening and upgrading. The investment to downstream petrochemical products has opened to foreign enterprises. Domestic petrochemical enterprises have to compete with foreign-capital enterprises from EU, USA, SK, Japan, HK and Taiwan area. It is a strategical choice to cultivate competition advantage for domestic petrochemical enterprises at present and future.Enterprise culture as the core competence is provided with value advantage, unique and extended features. It is important to push domestic petrochemical enterprises to take the chance of cultivation of enterprise culture and make correct strategy and countermeasures.Firstly, this paper set forth the theory of enterprise culture and pointed out that cultivation of advanced enterprise culture is cognized by more and more enterprises in home and abroad. This paper also point out that advanced enterprise culture could cut down the cost of supervision and management. The cultivation of advanced enterprise culture is the core of enterprise competence. This paper studied the 4 basic principals of cultivation of enterprise culture also.Foreign-capital petrochemical enterprises can be used for reference on the cultivation of advanced enterprise culture according to the author's 15 years experience working for state-owned petrochemical enterprise, Japan-capital petrochemical enterprise and Taiwan -capital petrochemical enterprise. Taiwan-capital petrochemical enterprises have made a big progress in Southeast Asia by combining China traditional culture with advanced enterprise culture from EU, US and Japan beforetime. So the cultivation of enterprise culture of Taiwan -capital petrochemical enterprises is easy to be studied and used for reference. The stones of those hills may be used to polish gems. This paper analyzed the concrete measurements how to cultivate enterprise culture of a Taiwan-capital petrochemical enterprise. This paper studied the relationship between the measurements of cultivation of enterprise culture and enterprise competence. Consequently, this paper provided the countermeasures for domestic petrochemical enterprises as reference on cultivating enterprise culture. Firstly, the author thinks that the petrochemical enterprisers should be the sponsors of cultivating enterprise culture. Secondly, the domestic petrochemical enterprises should consider the cultivation of zoology culture as cultivating enterprise culture. The domestic petrochemical enterprises should push the recycling economy, power saving and pollution elimination at same time. Besides, the domestic petrochemical enterprises should treat the customer sincerity, solicitude to enterprises staff, cultivate the team of learning type and innovation type. The enterprises should take the responsibility of society and contribute to the society.The paper pointed out that the domestic petrochemical enterprises must carry out new strategy and new measurement for cultivating advanced enterprise culture. The author hopes that the domestic petrochemical enterprises will find out the suited, abundant, original way to cultivate enterprise culture system by studying and innovating audaciously.