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The Appraisement And Study On Constructing Of Enterprise Culture In A Large-scale Petrochemical Business Enterprise

Posted on:2006-04-29Degree:MasterType:Thesis
Country:ChinaCandidate:X Y ZouFull Text:PDF
GTID:2179360155468893Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Enterprise culture is the concept originated from the exploration of the modem management theories and social cultural development since the 1980s.Enterprise culture refers to the enterprise value and enterprise spirit, which are gradually developed and formed in the process of long-term management and development of the enterprise in a specific economic and social background. It also refers to the behavioral norm, moral rules, life beliefs, enterprise customs, habits and traditions based on the enterprise value and spirit With the coming of new economic era , the information network and economic globalization put the enterprises into a new competing environment and management situation.Since China open to the world and market economy developing, Enterprise culture in enterprises become a more and more important element and promotion force for the development of enterprise. Many enterprises develop successfully by constructing enterprise culture to build up its own agglomeration and competition force. However, how to construct enterprise culture? This is a question that many managers discussing and pondering。As for the number of articles on enterprise culture adopted by the international influential journals, its decrease indicates the temperature of the research is dropping. But more and more attention is attached to quantitative method in this research area. The paper has a deep going and systematic study on the construction of corporate culture involving employee psychological contract (EPC) under incentive mechanism, and tries to research corporate cultural systems (CCS) in quantitative method. Besides, after the qualitative analysis of a classic case, the paper argues out the ways of constructing socialism enterprise culture under Chinese circumstances.
Keywords/Search Tags:Enterprise culture, Constructing of enterprise culture, Large-scale petrochemical business enterprise
PDF Full Text Request
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