Study On Enterprise Culture Construction Of Northwest Benniu Group Co.,Ltd

As the market economy is increasingly mature, enterprise competition will be sure to enter a new phase and become fiercer. To satisfy customers'need has become an important idea in market competition and enterprise management. At the premise that products have been more and more homogeneity, enterprises pursue discrepancy increasingly which specially be showed on the enterprise culture competition.As the unique culture phenomenon, enterprise culture embodies enterprise and its staff's value concept, management philosophy, behavior regulation, common faith and cohesion force. For the coal machinery enterprise in developing opportunity, only by building the enterprise culture which suit for itself, can it be developed for long term and can it be stronger and bigger.According to the practical demand of enterprise culture construction of Northwest Benniu Co., by using the action theory of enterprise culture on its staff, and combining enterprise developing strategy, the target of enterprise has been built in this article. By questionary method, surveying method and data analysis, and based on the further investigation in enterprise, the difference between exist enterprise culture and enterprise strategy has been found, the concrete approach and guarantee method have been determined.In its span type developing process, Northwest Benniu Co. urgently need a culture source which can provide continuous power for the enterprise. Aiming at building a value system of customer satisfaction type as culture cultivation target, a uniform and common value concept, faith and expectation is built up through enterprise culture structure arrangement in this article to instruct behavior of staff. The research result of this article (target and scheme) has practical value for Northwest Benniu enterprise culture construction, and its research idea and method have some reference value for same enterprises of Northwest Benniu Co. to build their enterprise culture.