A Company Marketing Channel Improve And Research

The marketing system is composed of marketing channel for enterprise. Most people think of industrial marketing channels relatively simple structure, marketing channels for industrial research less. Marketing channels and the difficulty and set up a solid performance after the completion of lasting enhance competitiveness. In China most industrial state-owned enterprises marketing channels for the absence of a clear, systematic understanding of a variety of marketing channels exist Construction insufficient to compete with foreign enterprises at a disadvantage significantly. In this paper, A Study of the main companies in the marketing channels of the relevant theory and research under the guidance of the A company's existing marketing channels autopsy analysis. Through surveys, observation of the actual operation of marketing channels and to analyze all relevant historical data on marketing channels to sum up the advantages and disadvantages. A study of the marketing channels and the role of channel members, channel structure and flow, channel conflict, channel strategy and channel design. At the basis of the analysis, combined with A company actual situation, focusing on design and development of marketing channels of the relevant factors and methods of research, put forward a concrete, actionable marketing channels programs.Combination of marketing channels and A pervasive problem's characteristics, this article A study of marketing channels as well as the existence of the problem solution.First of all, the marketing channels of A Company conducted an evaluation of the status quo, the company's existing market channel mode, the situation described. Revealed the existence of the problem and the problem arising from analysis of the cause of the problem.Secondly, a detailed analysis of the A company to improve the marketing channels and in-depth exploration into marketing channels to improve the program, are the core of this article. From the manufacturer point of view, the application of methods of quantitative evaluation of marketing channels to evaluate the performance of brokers, as a channel for members of management. Finally, improved marketing channels for the implementation of the program. Hope that through this study for the enterprises in channel management to provide decision-making basis for standardizing the market channel members conduct business channels to enhance the cohesion and competitiveness, improve the operational efficiency of enterprises channels, businesses and achieve a win-win channel members.