Marketing Analysis And Strategy Study Of Qingdao Sunocean Biotechnology Co.Ltd

Advances in biotechnology today, many new small private biotechnology companies have emerged. It is the same with other small and medium-sized enterprise, the small biotechnology business mostly faces problems of the marketing pattern backwardness, simple marketing channel and low market share, they are under huge survival pressure. How to make a scientific analysis and prediction to the internal and external environment, finding out advantages and disadvantages, how to make a competitive marketing strategy, making enterprises to develop fast and better,is becoming the real problems to these small business. Qingdao Sunocean biotechnology Co.Ltd (i.e.: The Sunocean Company) as the emerging small biological technology company, in the enterprise marketing strategy's choice, the formulation and the implementation, is also facing the same problems.This article based the Sunocean Company's management present situation as the realistic foundation, based on marketing, management science, using PEST and SWOT analysis tool, and analyzed the external environment of Sunocean Company, main competitors,company marketing status and shortages of company, finding out existed problems of marketing for Sunocean company. It subdivides in the market in the foundation, carries on the choice and the localization to company's target market, and has conducted the research to the target market marketing strategy and the market localization strategy; uses the 4PS marketing pattern, from aspects and so on product, price, channel and promotion, formulates a series of new market marketing strategy combination for the sunlight sea company, and proposed some safeguard mechanism for these marketing strategy's implementation.This article expected that can raise the market share for the Sunocean Company, increases the sales volume to provide the help, simultaneously also provides for some same type's small new biotechnology company for reference.