Business Model Design Of Yingzhong Financial Planning Office

Business model is an organic combination of a series elements and methods on which enterprise rely to survive and develop. Business model to determine the location in enterprise value chain, are the business norms and profitability guidelines. Business model design is the primary problem of strategic decision-making which enterprise is facing at first.Yingzhong Financial Planning Office in Shanghai is a small financial planning enterprise that is being established, so it is the most important task at present to design a scientific and applicable business model.Design of business model is a complex systematic project. On the basis of comprehensive mastery of theories and methods about morden enterprise business model design, useful practical experience was borrowed at home and aboard, and the targets of development strategy which should be deployed were sufficiently considered. Then the macroeconomic environment in which the enterprise existed and its internal basic conditions were analysised. At last many essential elements were reasonably combined such as value proposition, organizational form, market segmentation, service content and flow, the core of services concept, network of partners, etc.The author of this article participated in the entire work including researching and designing the business model of Yingzhong Financial Planning Office. A great deal of classic theory and successful cases were collected and analyzed. Then it was concluded that the traditional business models which were optimized and innovated would be appropriate for the coming financial planning office. The independent financial planning, limited partner, CFP (Certified Financial Planner) certification system, business out souring and standardized membership were established as the core elements of Yingzhong's business model and concretely carried into execution.