A Study On The Tourism Value Of Wujiang Salt Oil Trail

With the development of The Times, A prestigious and High cultural value of TheWujiang river salt oil path as comparable to the Yunnan to Tibet the Ancient Tea Horse Roadis with its profound historical culture in the sights of the travelers in the history ofSichuan,Chongqing,Xiang and Qian. In order to explore the ancient tourism value,forst of all,we are analyzed in detail the development of Wujiang river salt oil path ancient history-culture and change,the and relocation Gong Tan after selected the ancient town as study case,using qualitative research method and three three evaluation method that the current ourcountry tourism value evaluation more representative and was Invented by Liu Yunting. Thethree big value is historical and cultural value art ornamental value of scientific researchvalue. The three major benefits is economic social benefits and environmental benefits. Weuse this evaluation method in the region tourism value analysis and arrival at a conclusion:After the relocation Gong Tan town not only has a long history and thick culture art and ahigh ornamental value of ancient folk art, and high scientific research value of ancient culture,etc,but on the basis of these resources to develop the tourism industry to create a goodeconomic benefit of ancient social benefits and environmental benefits; In the second place,we based on tourism value evaluation results, after the relocation of Gong Tan ancient towntourism development present situation are analyzed. Through the analysis we found thatGong Tan ancient town tourism development situation is good and the tourists has become anideal tourist resort. But it still exist some problems and the insufficiency in the planning andmanagement, supporting facilities construction, resources integration and Environmentalprotection, etc; Finally, based on the analysis of Gong Tan ancient town tourism developmenton the basis of existing patterns, the tourism development of the Wujiang river salt oil path areproposed Suggestions in Create national culture brand investment promotion and capital introduction todevelop special tourism products and tourism publicity and packaging, etc. At the same time, we also fromraising awareness of the tourism resources protection legal protection and publicity measures forguaranteeing strengthen guidance for tourism development, etc, put forward the protection strategy oftourism resources.