The Research On The Relationship Between Social Responsibility Of Small And Medium-sized Enterprises And The Competitiveness Of Enterprises

Corporations are the creators of social wealth and they will necessarily use social resources when doing their business. Therefore corporations Could no longer regard the Profits as their only target and they must take more consideration on how to fulfill their social responsibility positively. It helps Corporations to set up great social image, improve the fame of their own products, and increase their intangible assets if they fulfill their social responsibility consciously while they are pursuing the economical benefit. Consequently, it will help the corporations gain long-term competitive strength and achieve the healthy and continual development. Corporate social responsibility is of great importance to not only the corporation's own survival and development but also the whole society's progress and development.Since the reform and opening to the outside world,China's medium and small sized enterprises have developed rapidly and have made an important contribution to China's economic development. However,how to make medium and small sized enterprises undertake the social responsibility,which they should undertake consciously so as to promote the harmonious coexist and healthy development of corporation society and nature has became a new historic task. It is necessarily to carry out corporate social responsibility whether considering the needs to guarantee the economic benefit of medium and small sized enterprises or the needs to perfect market economic system. This paper is based on the practical situation of medium and Small sized enterprises. By researching of the relation between corporate social responsibility and competitiveness of the enterprises,we Come to the conclusion: The enterprise should undertake corresponding social responsibility to enhance the competitiveness of enterprises. And Preliminary study how to enhance the competitiveness of enterprises based on corporate social responsibility.