Research On The Fulfillment Of Social Responsibility By Small And Medium-sized Enterprises In Shenzhen

Corporate social responsibility has gained increasing worldwide attention.Since Chinese enterprises have merged into the global economy,even small and medium-size enterprises(SMEs)have been under higher pressure to fulfill social responsibility.Shenzhen is a typical demonstration of China's opening up and modernization,and the rapid development of SMEs in Shenzhen has contributed a great deal to economic growth.However,we found there was a serious lack of social responsibility behind the economic achievements.Therefore,this thesis analyses issues of social responsibilities that Shenzhen SMEs have not taken,and gives suggestions in order to meet the demands required by all important stakeholders.We hope more entrepreneurs can realize that actively fulfilling social responsibility is not only the advocate of constructing a harmonious society,but also to improve enterprises' core competitiveness with the inevitable trend of sustainable development.Based on the review of the concepts and theories of social responsibility and SMEs,an empirical study with questionnaire survey and interviews of 201 SME leaders is conducted to reveal the real situation and related influencing factors.The study shows many problems: unprotected rights of employees,failure in the control of environmental pollution,serious lack of enterprise's credit,and the shortage of the responsibility to charity.Internal causes for these problems include poor understanding of social responsibility,bad operating conditions of SMEs,and external reasons imperfect social credit environment,financial system obstacles to enterprise development,and so on.On the basis of the above analysis,this paper puts together suggestions from three levels: improving the formulation of laws and regulations,building a government leading mechanism at governmental level;raising awareness of entrepreneurs responsibility,improving business administration skills at firm level;strengthening social organizations,enhancing the supervision role like countermeasure of medias.The purpose is to provide ideas and practical guidance for Shenzhen SMEs to fulfill their social responsibilities,and the proposed development strategies can be implanted into the feelings of social responsibility,setting up enterprise citizen consciousness,innovating in the implementation of social responsibility from a higher perspective.