The Choice Of Strategy For Kaiping City Water Faucet Industry

People who have easy life realize what bring honor or disgrace on themselves, they can consciously observe laws and disciplines and defend their high reputation. It has profound inspired meaning to us to establish a harmonies society. A country has no diplomacy without power. Although our peoples have suffered a lot since 1949, but we have overcome them, now great achievements in politic, economy, military, sciences and technologies, culture have been achieved. We are sure that China is important one in the world according to 2008 the Olympic Games being held in Beijing and our country have profound influence in the global finance crisis. The key to the success is due to the progress in the field of economy and Chinese developing view. A big country is, so does a city. What, the great nation rising, the peoples promoting and the harmonies society constructing, is basic of strengthening the power of economy. Local economy is a important part of the nation's economy, especially the industry which is ahead of the district is the important post and safeguard to the local political and economic steady. Facing the intense situation of global economy and changing in science and technology, strategy management is more and more important to company's survive and development. Every company is facing many opportunities and threats in the more and more intense market after China has entered the WTO.The industry of water faucet is an important group leader of the economy of Kaiping City, it has been deeply affected in the global finance crisis. so do the political stability and the economy stability of the city. On the basis of the present situation that the industry of Kaiping water faucet is facing , this paper intends to seek a reasonable strategy for the industry with the theory of strategy. The main content includes: the analysis of the general environment, the analysis of the water faucet's industry environment according to "Five Forces Model" and competitive environment, identifying opportunities and thread of the industry facing; analyzing the internal environment of the industry according to "Capable of company analysis", finding out the advantages and disadvantages of the industry and discussing possible strategies. And the conclusion is: the suitable strategy for the industry of Kaiping water faucet is occupying the domestic market. And, some suggestion is put forward about what strategic actions should be adopted. It includes: enlarging the producing scale, occupying rapidly the quotient of the market, perfecting the information system of Kaiping water faucet's center, establishing effective training and prompting system. Finally, to ensure the implementing of the strategy effectively, strategic performance measurement and strategic control system are constructed in this paper. The performance measurement includes: financial measures, customer measures, internal-business-process measures, learning and growth measures, safety and environmental protection measures. The control system includes: prevention control, check-up control, irregularity control.