Kitchen And Bathroom Business Marketing Strategy To Explore

The rapid development of the Chinese Bathroom & Kitchen Market,Huge Kitchen market attracts foreign cake. Electrolux, Siemens and other foreign Strong brands to enter the Chinese Kitchen market, Through the strong brands of kitchen to reshuffle market,Such as the Vatage brand in order to deal with the cards of the Bathroom & Kitchen market,we must develop effective marketing strategies. To Vantage Gas Appliance Co., Ltd. as an example, it is faced with unprecedented opportunities and challenges. On the one hand, the overseas home appliance giant Haier, Midea, Siemens by virtue of the strong brand and resource advantages, in the China market steadily improve their market position and market share. On the other hand, standing in front of Vantage, in addition to small and medium-sized kitchen to deal with low-price battle, the largest competitors are FangTai, Boss,ShuaiKang these three brands, FangTai can be well-known kitchen , In the same sectors which have a larger brand, The Boss kitchen range hood in the same industry in a leading position, It's technology freely拆洗has international advanced level.This paper summarizes the development of the Chinese kitchen ,and the status of the market, and challenges of the market, To Vantage Gas Appliance Co., Ltd. as an example, To analysis of the company's internal shortcomings, but also studied Vantage's the kitchen market and the status quo, development trend and competitive situation, To take swot analysis method to analysis depthly the competition of Vantage kitchen market. On this basis, the market for sub-Vantage kitchen, sub-brand, adjust product strategy, pricing strategies, develop marketing channels, such as doing promotional work.Accordingly, the market potential Vantage kitchen to make a scientific forecast that with the rapid development of the rural economy and living standards of farmers, the future, Vantage's a big market potential for the development of rural areas in the township, Vantage solar water heater , methane Cooker and other energy-saving products in rural areas have great potential customer base, Vantage has to continue to maintain or expand the market to take advantage of the response. Vantage Corporation CS strategy must be innovative, dynamic grasp the user's consumer psychology and consumer trends, paying attention to regular, quantitative and comprehensive determination of customer satisfaction; At the same time improve the efficiency of new product development, product technology leader, with fashionable, energy saving, environmental protection, safety and the trend of the times kitchen products. Vantage's Olympic marketing is the most influential brand strategy, in accordance with the diversification of products, brands and services quality, expanding the sales channels flexibility and scientifically, and furtherly use of modern marketing methods, extensively use of commercial retail marketing network, establish cooperation monitor system of Deputy and improve the system of marketing channels. At the same time, select the appropriate combination of media , publicitily approach to sports marketing and public market development strategy, implementate of integrated marketing strategy.Finally, the current economic situation, the financial tsunami sparked the depth of the real estate industry to adjust, thus affecting the Chinese kitchen and the rapid development of the market. Although short-term may not be able to shake off its effects, it is worth waiting for central government funds to rescue the market 4000000000000 gradually put in place, investment and domestic demand will be the main driving force behind national economic growth, Bring forward future marketing strategy of China's Bathroom & Kitchen enterprises , And bring forward the future direction of the Chinese Kitchen industry.