A Research On The Dealer Project Communication In The East Region Of Company

With the approach of information era and global economic integration, as a new modern concept and methodology, project management has been utilized into Chinese healthcare industry. Although the research and development of project management has a history of over one hundred years, and yet the research for the theory of communication management just sprang up. Some progress and development has been made on the theory of communication management home and abroad, but the overall system is scattered and incomplete.This article focuses on the dealer business in east region of China for a foreign-owned company A, which is in the field of large medical equipment. After a decade of years’continuous development, the business for company A in the east region of China develops so fast but meanwhile encounters fiercer competition. Among all of the business in the east region, the orders by the dealers take 40%. In the course of cooperating with the dealers, the east region of commercial department of company A found it unsmooth in the project communication management, so how to consolidate the communication management with the dealers has become an extremely urgent issue.Under the leadership of east region commercial department in company A, the dealer management department, dealer sales managers and other five representative dealer managers, sales and commercial staffs in the local region organized a project team. Through the ways of interview, discussion and questionnaires, they have commonly found the pain point and difficulties at the present stage. With 5W, SWOT and so on methodologies, the project team has involved the responsible parties to program and analyze the communication, post the information and report the performances respectively on five aspects, and thus designed an effective communication mode between medical company A and other dealers.With the birth of project communication management mode, on one hand, it can closely advance the cooperation between medical company A and other dealer companies, and help increase the performances for company A in China east region. And on the other hand, the establishment of the mode has dramatically helped the dealer companies, improved their inner mechanism to grow and develop. As a result, they have better adapted themselves to the current Chinese medical circumstances and thus established a well-aligned and cooperative platform to make the work go on wheels.The application of this project communication management mode has set up an instructional example for the other three regions for company A. Needless to say, the project communication management mechanism between company A and dealers has been greatly improved and achieved a win-win situation.