On Innovation Of Marketing Pattern With China Telecom's Strategic Transformation

China Telecom at the end of 2004 made from the traditional network-based operators to a modern integrated information service provider in transition, China Telecom's business strategy which occurred in the fundamental significance of the change. This article analyzes the strategic restructuring of China Telecom in the background conducted by the marketing model of innovation. In the specific language, the history of this paper analysis and systems analysis and other methods, the analysis of the strategic restructuring of China Telecom driver of the subjective and objective factors, including the evolution of the market environment, communications and telecommunications technology innovation of global business trends, such as transformation. And on this basis, the value chain theory and the value of building a network described for the transformation of China Telecom in the context of innovative marketing mode to lay a solid theoretical foundation. Then, this paper, in-depth analysis of China Telecom's model of the drawbacks of traditional marketing, as a result of the establishment of a new marketing model provides a sufficient basis. Finally, this paper, brand management to lead the development of a new marketing model and representative examples of the necessary supporting mechanisms structural innovation.