Research On Optimization Of Mass Marketing Strategy Of China Mobile Communications Corporation

Along with the mobile Internet era,China mobile's main rival in the mass market take the lead in transition,no matter from the product,channel,promotion and price,will be China mobile in behind,Internet companies,the new media industry,game developers and service providers of leading enterprises,also depend on China mobile and other telecommunications operators to provide fast channel and intelligent terminal,mobile Internet information,entertainment,business,and the development of the industrial convergence in gradient,there is no doubt that this kind of competition in China mobile's mass market has brought the huge challenge.First,Internet companies rely on China mobile telecom operators to provide mobile Internet pipeline,such as,great progress has been made in the user more and more by the flow operators to provide access to the Internet,video,consulting and applications,such as game life a surge of user traffic cause the loss of network congestion and customer perception,and China mobile mass market in addition to the flow and content operations lack of income approach,therefore,by pipelining and gradually marginalized;Second,the Internet is free to change mode adopted by enterprises,through the use of the accumulation of customer size of their products,to attract advertisers earn interest,because the good customer perception,this model directly charging for China mobile mass market impact of marketing mode;Finally,competitors and Internet online channels and marketing strategy of innovation,gradually exposed the China mobile mass market marketing channel and consumer business marketing strategy to optimize the inadequate etc.There are a lot of problems.This article through to the China mobile mass market in macro,micro and competitive environment,combined with China mobile mass market consumer behavior analysis,put forward China mobile mass market needs to adapt to the trend of the Internet era gradually,in the customer electronic coupon,content,business,consumer business strategy,channel transformation and competitors respond to marketing mass marketing strategy,such as the ways to optimize upgrade,make it more adaptable to the future development trend of mobile Internet,to avoid beingeliminated by big trend.