The Research On The Appraisal Method Of Enterprise Group's Value

As the process of market economy deeper and deeper, the competition among enterprises is becoming more drastic. In order to boost competitiveness and strengthen abilities to withstand risks, many enterprises enter into enterprise groups one after another. From the development trend, enterprise groups will become the main type of organization. In essence, the missions of enterprises are to create value. The subsidiaries are source of the value of the enterprise group. Then, how much value is contributed by subsidiaries in realization of the enterprise group's value maximized, and how can the parent company manage its subsidiaries scientifically as investor and strategic administrative center to realize the whole group's value appreciation? These realistic problems have to cause the thinking of subsidiary's value and the whole group's value assessment.The assessment of the enterprise group is from parent company in this article. Firstly the theory and methods of the value assessment are conducted systematic research and the parent-subsidiary relationship is deeply analyzed. On that basis, we construct the enterprise group's value assessment chain. Secondly, we use the chain , existing value assessment models and mathematical models to assess the enterprise group's value.From the parent company recognized as assessment object angle, contributed value created by the parent company is benefit value for enterprise group. But the subsidiary is different from the parent company, the value created by which is not only the benefit value but strategic value. The primal difference between subsidiaries and company-independent is their strategic significance. The benefit value can be evaluated by means of more matured enterprise's appraisal methods. Moreover, it's very difficult to find a suitable means to assess the strategic value because it belongs to the qualitative indicator. There are two methods proposed in this article, which are fuzzy comprehensive evaluation method and analytic hierarchy process. The analytic hierarchy process is used to weight the indicator. At last, the whole group's value is evaluated with the fuzzy comprehensive evaluation method.The enterprise group's value assessment chain and methods in this article are innovative points, and these provide a good thread to the enterprise group's value assessment. I believe the enterprise group's value assessment will get heavy development with the deeper comprehended about the enterprise group and the development of value assessment profession.