The Corporation Service Culture Of Olympus And It's Practice

With the development of market economic, more and more corporations develop their own culture. In my opinion, some corporations founded the special service culture during their whole produce and manage process, this culture included service value, concept, spirit and principle, behavior, material which generated under front elements. To these corporations, their service culture made up of their particularly corporate culture.By using the research method called combination of theories and practice, the paper discuss the theory of corporate service culture in detail, and what's performance in the aspect of material, principle and spirit, through what kinds of internal and outside activities turning into reality, how to improve customer satisfaction and loyalty. Furthermore, clarifying the standpoint that corporation success or failure depends on its service culture.The innovation points of this paper lie in: 1. Explicitly pointing out that it is not simple to say the corporation service culture is a branch of corporate culture, actually it has already go to the height of corporate culture. Regarding some certain corporations, their service culture made up of their particularly corporate culture. 2. Draw the conclusion that competition of future is competition in service. In fact, it is competition of service culture. The construction of service culture should be the strategy task of modern corporations, and it is most effective method to improve competitive ability. 3. In this paper, select a Japanese corporation which named Olympus as studying object in order to analyze and discuss the content and practice of corporate service culture. To my hope, this paper can do good to service culture construction and continuous development of Chinese corporations.