Zhejiang Shipbuilding Industry: Based On The Analysis Of Industry Organization Perspective

In this paper, the theory of industrial organization and "SCP" paradigm analysis, the few studies to date and the rapid rise of the "Zhejiang shipbuilding industry," this particular study carried out systematically in-depth analysis.China's reform and opening up, the rapid development of shipbuilding industry has become second only to Japan, South Korea, the world's third largest shipbuilding country. Zhejiang, located on the southeast coast as a result, the location and natural resources, coastline, private capital, private entrepreneurs and labor resources, rich, strong industry support to enable the development of shipbuilding industry has a clear comparative advantage and the rise of China has become an important base for the repair and shipbuilding. However, the shipbuilding industry in Zhejiang Province, although on the competitiveness of the supply chain, development strategies in areas such as some of the results, but from the perspective of industrial organization analysis is still blank. This article summarized in the analysis of the development of shipbuilding industry in Zhejiang Province in the face of opportunities and good conditions, problems and an overview of relevant theories on the basis of the major industrial application of economics "SCP" paradigm analysis, in conjunction with application of qualitative analysis and quantitative analysis, Analysis of the static and dynamic analysis, statistical analysis and comparative analysis of the way of Zhejiang shipbuilding market stmcture, market conduct and market performance of a specific and detailed analysis of the shipbuilding industry in Zhejiang depicts the status of industrial organization, and concluded: Zhejiang's shipbuilding market, a lower concentration of the market structure that is wholly-competition; enterprise market behavior in order to increase the cost of the profit goal of pricing, corporate mergers, product differentiation and operation of the new product research and development-oriented; lower market performance .Zhejiang shipbuilding papers for the existing problems, such as market concentration in the lower, generally small-scale enterprises, product differentiation and low-technology small, over-reliance on price competition mode, mergers and unreasonable acts of poor research and development capabilities, Made to improve the industry's trade organization has a theoretical guidance and decision-making reference for the idea of policy options: integrated resources to enhance the industry's economies of scale; strengthen technological innovation and enhance industrial competitiveness; to strengthen the industry in supporting the development of the ship, the formation of A complete industrial chain.