Sichuan T Corporation Marketing Channel Strategy Research

China's IT companies is grown up accompanied by the development of channels, and the corporate growth has also continuously stimulated the expansion and change channels. In fact, in the current competitive environment, channels in terms of IT companies, is still the most effective means for the market. This article is in view of T Corporation proxies "Great Wall monitor" the characteristic and the market localization, conduct the research to this product's marketing channel. In the second chapter has firstly carried on the outline to the marketing channel correlation theories knowledge, explained the marketing channel's in enterprise marketing influential role. The third chapter has carried on the summary to the T Corporation for four year state of play, and has analyzed company's comparison superiority acts the Great Wall monitor, primary service proxy product Great Wall monitor's characteristic and localization. Then the macroscopic environment which and the microscopic environment located to the company has carried on the careful analysis in the fourth chapter. And has designed the corresponding channel model.This article uses the method which the literature search and the empirical study unify, in theoretical analysis's foundation, the utilization many kinds of analysis tools the strategic environment which and the strategic choice locates to T Corporation carries on the thorough analysis, and take the market localization as the key point, proposed the T Corporation's developmental strategy plan. Based on the analysis of the Great Wall T's agent monitors the strategic environment, the use of SWOT analysis comprehensive analysis and evaluation company's opportunities and threats, the advantages and disadvantages of the proposed based on the company's marketing channels development strategy and development programmes.The comprehensive thorough analysis not only holds the opportunity rapid growth to T Corporation in the development essential opportunity to have the important meaning, moreover provided regarding other similar IT marketing enterprise's development has used for reference.