The Study On Competitiveness Of Animal Products In Heilongjiang Province

Heilongjiang Province is not only the commodity grain production base, but alse the animal husbandry production base. In recent years, animal husbandry in Heilongjiang Province developed rapidly, animal husbandry has become the most active in rural economic growth point and the main pillar industries. In 2007, animal husbandry output value in Heilongjiang Province reached 58.5 billion yuan, 30.5 percent growth over last year, animal husbandry accounted for the proportion of GDP reached 34.4 percent, Heilongjiang province wanted to become a powerful provincial on animal husbandry. China has accessed to the WTO, animal products of Heilongjiang took part in a comprehensive international and domestic competition in the market, it brought great opportunities, but also Heilongjiang Province was faced with a severe test of animal products. Therefore, in-depth market research, and actively explore the market and continuously improve the competitiveness of animal products, it became the most urgent task.Studying on the competitiveness of animal products has theoretical and practical significance. On the one hand, this article researched on the competitiveness of the connotation of animal, at the same time, It attempted to set up animal products competitiveness evaluation index system, and learned from Michael Porter's"national diamond"framework to analyze the direct and indirect factors of animal products competitiveness, enriching and improving the competitiveness on the theory of animal products research; On the other hand, against the background of animal products's production and trade, maked a comprehensive analysis of the animal products competitiveness, providing a theoretical basis for the rational distribution of industries, providing an objective basis for the government to adopt sound macroeconomic policies, providing guidance for animal products enterprises and farmers to better face the world market.Based on this, the content of this paper was divided into two major parts. The theoretical part .Writing on the background, purpose, significance, and discussed the concept of animal products competitive and to define the theoretical basis, to provide a scientific basis for this article. The second part , Practice part. First of all, this article analyzed the production and the trade of animal products in Heilongjiang province, seted up the animal products market competitiveness evaluation index system. Heilongjiang was analyzed with other 22 provinces by principal component analysis. The results showed that the market competitiveness of animal products in Heilongjiang province was in the middle class of China. through Michael ? Porter's"diamond model"to identify the direct and indirect factors which impacted animal products competitive. Finally, in view of the above factors, proposed targeted and effective countermeasures to improve the competitiveness of animal products in Heilongjiang province.