A Study On Broadband Network Service Development Strategy For Guangxi Telecom

As we know that it is a strategic move to promote the national economy and information development. As most promising business, the broadband network service commands a fine prospect. In order to cope with competition from abroad operators, domestic basic telecommunication operators have to expand market shares in a limited time period. This thesis is a broadband business in GuangXi Telecom. It uses the method of combining theory with practice. Founded on the actual investigation of the enterprise, it integrates the utilization of the related management theory like strategy management etc. The purpose is to promote GuangXi Telecom to establish and maintain its developing competition advantage in the keen competition of broadband business.This thesis describes the development of broadband network service market and the development of GuangXi Telecom firstly; Secondly, based on analyzing the external environment and the internal environment five forces model has been used in analyzing the competitive environment of GuangXi Telecom; Specify its own advantages and disadvantages as well as the opportunities and the challenge combined with the SWOT analysis method; On the basis of the preceding analyses, we put forward the general strategy for the development of the broadband business of GuangXi Telecom, and the developments strategies on market, technology and application. We also point out the concrete implemental schemes procedures of the strategies and tactics for the market building of the broadband business of GuangXi Telecom. Finally, from both hardware and software make broadband strategy implementation measures, from human resource development, enterprise culture, the core competitiveness aspects on how to protect a broadband strategy.The main use of SWOT analysis method, such as models of five competition analytical methods to reach broadband development strategy for the development of GuangXi Telecom broadband guidance, but also wish that other subsidiaries of China Telecom to municipal broadband development guidance and experiences.