Public-interest Ad. Creative Thinking Research

Public-interest Ad. is published by the media to serve the public interest for the purpose of not-for-profit advertising. Through the dissemination of public-interest ideas, it is designed to promote the formation of public acts and the development of public welfare undertakings. Public-interest Ad. in China is relatively late, but with the development of society, this emerging social education, new means of communication, gradually attracted people's attention and praise. Being an important tool, it has been to influence public opinion, to facilitate the movement of social psychology, to regulate people's social behavior, to safeguard the normal order of social morality, to promote social harmony and healthy development and to achieve sustainable development of man and nature.Although there were more than two decades of history about Public-interest Ad. but there are still theoretical research is lagging behind, Public-interest Ad. creative thinking enough in-depth study of issues such as these have affected the functions of the community to play its role in education. Therefore, the text of the Public-interest Ad. of creative thinking patterns of public service in a creative way of thinking and culture of it announcements and ads as study analysis of the focus of the study. Through recalling the history of the Public-interest Ad., the text expound the importance of creative thinking and focus of the discussion, the idea of public service ads should be on behalf from creative thinking, reasoning, love winning, easy humor, comparing with form, remodeling and so on. Quoted the Chinese and foreign classic example of Public-interest Ad., to demonstrate the importance and starting point of creative thinking. In form theory, beginning with the concept of public service ads, based on mass media, science, logical thinking, learning, advertising culture, advertising, advertising planning, etc., constitute the basic theory about the Public-interest Ad. study of social education.Through the research and analysis on status and cross-disciplinary relevance of the Public-interest Ad., the text has played an effective role in guiding its creative thinking. Being a miracle in the AD. flower garden, I hope the Public-interest Ad. will be more and more popular in the future.