The Evaluation Research On Core Competence Of Domestic Tourism Enterprises

The core competitiveness is the key means that our Tourism enterprises will use to win in the intense market competition. At present, the researches on the core competitiveness of enterprises are quite many, but the researches on the evaluation of core competitiveness are quite few. Those few researches on the evaluation of the tourism enterprises'core competitiveness are also lack of quantity analysis without combining the characteristics of the Tourism enterprises'core competitiveness. The purpose of this thesis is to appraise and analyze the existing core competitiveness of our tourism enterprises, to construct core competitiveness evaluation system of our tourism enterprises, and to explore the promotion countermeasure for the core competitiveness of tourism enterprises in China.Based on the enterprise'core competitiveness theory, this thesis analyzes constitution of tourism enterprises'core competitiveness according to the core competitiveness characteristic of our tourism enterprises and the present situation, and divides the core competitiveness of our tourism enterprise into two dimensions: the realistic competitiveness and the latent competitiveness, establishing a six-factor model of our tourism enterprises'core competitiveness and evaluating indicator system. With the factor analytic method and the SPSS statistics software, this thesis analyzes the core competitiveness of twenty-three listed tourism enterprises and proclaims that the present core competitiveness of our tourism enterprises is mainly decided by six factors: the benefit factor, the scale factor, the debt redemption factor, the growth factor, the operation factor, the debt and the staff education factor. The listed tourism enterprises in China are ranked according to the comprehensive factor score. The comprehensive factor score, high or low, shows the core competitiveness of a tourism enterprise strong or weak. The enterprise whose comprehensive score is high has high score in a kind of factor, while the enterprise with low score has bad performance in all factors. Finally, it is pointed out that tourism enterprises should improve the realistic competitiveness and the latent competitiveness simultaneously to promote the core competitiveness .Tourism enterprises in China may apply the appraisal system that this research proposes to evaluate their own core competitiveness, to carry on crosswise comparison combing their own development conditions and take the corresponding countermeasure. It is likely to form scientific core value concepts and the core competitiveness to win in the domestic and foreign market competition.