Study On Xianning Rural Tourism Resources Development And Marketing Strategy

Rural tourism originated in 19th century Europe, is in the industry and speed up the urbanization process and its many negative effects arising in the context of the new China's rural tourism in the 20th century, 80's, currently in its infancy, but the development of very rapidly. Rural Tourism as optimization and adjustment of regional tourism industry, promote agricultural restructuring, expand rural employment opportunities, and promoting rural social and economic sustainable development plays an important role, the development of more and more attention. Xianning City has rich tourism resources of the village, further development of rural tourism resources Xianning can not only better Xianning tourism development may also be to promote a new socialist countryside issues to explore new routes.In this paper, a large number of literature, from the rural tourism and development background to proceed through the city of Xianning development of rural tourism, tourist market and competitive analysis to explore the Xianning rural tourism marketing strategy. The full text of a total of six parts:The first part of the background to the study, content, significance and research methods. The second part, introduced the Rural Tourism Marketing Strategy on the related theory. The third part, an analysis of Xianning in the development of rural tourism. The fourth part of the rural tourism Xianning source markets analyzed. The fifth part of rural tourism Xianning strengths, weaknesses, opportunities and challenges for analysis. The sixth part of the basis of the above analysis, design Xianning rural tourism marketing strategy.